All set for kick-off at Brands & Blogs

It's a bit empty in here. What's that? Ah, nobody's arrived yet because the event hasn't started. That'll explain it.

Anyway, we're going to be liveblogging all the speakers at today's Brands & Blogs event, as they explain who the New Influentials are, and how brands can engage with them.

Attendees are munching breakfast outside, with the event set to get underway at 11.30, so stand by for live updates during the key presentations.