Brands and Blogs - The Speakers
JEFF MEERS, SHINY MEDIA
Jeff has been an agency Account Planner (BMPDDB), Media Agency director, International Account director (Bozell), Client, Global Publisher of Old & New Media, Founder of MAID/Dialog and E-commerce CEO.
Graduating as an Industrial Psychologist, Jeff built a career in advertising, winning numerous media and creative awards and an IPA Advertising Effectiveness Award.
Jeff has started many companies including MAID, Ad Agencies, IDG companies, and several internet businesses - most recently Koodos.com and Samstax.co.uk
Marketing and advertising is in Jeff's blood but since he started online information (MAID) 26 years ago the endless possibilities of the internet has taken over!
HELEN NOWICKA, SHINY RED
Helen is a board director at The Red Consultancy, a leading UK PR agency, where she has won multiple awards for her work on consumer technology clients like Expedia and Microsoft. In 2006, she formed Red’s new media division, Shiny Red, with Shiny Media founders Chris Price and Ashley Norris. Prior to going into PR Helen worked as a news journalist on national papers including the Guardian, Times and Observer.
SHINY RED
In 2006 The Red Consultancy and the founders of the UK’s leading blogging company Shiny Media joined forces to create Shiny Red, an innovative new media PR practice, to help brands take advantage of the communications opportunities now available online. Recognising that businesses are at different stages of adopting new media, Shiny Red's offer spans initial education and training; innovative online PR campaigns; blog building; bespoke databases of online influentials; and web communications consultancy.
NEIL DULAKE, THE GUARDIAN
Neil DuLake is the Guardian's Digital Consultant. His role includes educating clients and agencies about the digital landscape and in particular Guardian Unlimited's commitment to online excellence. Neil has spent the previous 2 years with the Guardian Unlimited agency team, playing a major role in creating a double award winning sales team. He has over 5 years online advertising experience and specialises in behavioural targeting, creative executions and the b2b sector.
THE GUARDIAN
Long-established as the most credible newspaper brand in the UK, Guardian News & Media has also proved to be an industry leader with Guardian Unlimited, its online platform. Since launching in 1994, Guardian Unlimited has been at the forefront of digital innovation, both editorially and commercially. GNM have long embraced Web 2.0 with a range of blogs sites over the past 5 years, culminating in the launch of Comment is Free, their highly acclaimed collective blog site in 2006.
JEREMY WRIGHT, B5 MEDIA
A serial entrepreneur, Jeremy is one of b5media’s co-founders and a well-known blogger, consultant and speaker. He began contributing to his first blog in 2003, and has helped hundreds of people and many high profile companies develop strategies to incorporate blogs into their business plans.
B5 MEDIA
b5media is a global new media network featuring more than 200 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and dedicated Channel Editors from all over the world, the Toronto-based company’s blogs attract more than three million unique visitors a month.
RICHARD ROCCA, GLAM
Before joining Glam, Rocca served as vice president, business development for Gorilla Nation, and led the team that recruited more than 130 publishers and developed 6 new content verticals. Prior to Gorilla Nation, Rocca was a director at I/Pro Corporation, a site-centric audience research organization in San Francisco. At I/Pro Rocca drove a passion to educate both the agency and media buying community and over 750 mid-tail publishers on how brand advertisers should buy on niche audiences using site-centric traffic reports and demographic profiles. Prior to this Rocca was an account executive at the legacy network, Premium Network.
GLAM
With reach of over 30M unique visitors worldwide, Glam Media brings brand advertisers a new integrated way to communicate and engage with their target consumers via their content specific and high quality editorial Publisher Network of more than 350 popular lifestyle and fashion websites, blogs, and magazines.
ASHLEY NORRIS, SHINY MEDIA
Ashley Norris is a Founder and director of Shiny Media, the UK’s leading commercial blogging company. Ashley is one of the most respected UK commentators on new media and blogging in particular. He has delivered presentations on new media to Sky, BBC Radio Five Live and countless PR companies and marketing agencies. Ashley is also a freelance journalist with nearly a decade of experience of writing on technology for newspapers such as The Guardian.
SHINY MEDIA
Europe’s most successful commercial blog network, Shiny Media now has over 30 websites in key verticals like gadgets, fashion and sport. It attracts over 2.5 million unique readers to its blogs and has worked with an impressive range of bluechip brands including Sony, Samsung, Dyson, Marks & Spencer and Nokia.
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